In choosing a video production company for your corporate video, you first have to define the type of video you want, why you want it, and how much you're comfortable spending for it. Remember, your brand is at stake. The production company you choose will significantly affect the image you will project, so make sure you choose smart.
Longevity in the Industry
A company which has been in the industry for quite some time is probably a good one. Longevity is a positive sign; after all, if they're not that good, they wouldn't have remained that long in business. On the other hand, the new players are not to be automatically dismissed. They have a good reason to do well - to prove their capabilities to the market. In any case, as you review their work, look into whether or not they have experience in the particular type of video production you want them to produce.
Client Reviews and References
It always pay to do your homework. Read online reviews written by some of the company's previous clients, but ask if they could also give you references. Give these references a call and ask if they were satisfied both with the video and working with the video production staff.
Professional Insights
Some video companies will let you call all the shots. Give your instructions and they'll do them all. In some way, this is good; but at the same time, you'd also like to employ their professional knowledge and opinions when it comes to video production. Find a company with a team that will be so engaged in your project that they can't help making useful expert suggestions.
Read on at http://www.ehow.com/info_8274325_type-equipment-needed-video-production.html.
The Chemistry Factor
The chemistry you have with the production staff is of extreme importance. To create a good final product, both parties must be able to give close attention to the project. If you're not very comfortable with this team, you would probably hesitate to make corrections or adjustments that you think are necessary. And when that happens, there's a very good chance you won't be completely happy about the final product.
SEO and Analytics
Another consideration you'd like to make is whether or not the company can handle a certain degree of video distribution. Remember, a stunning video that is unseen is not going to do anything for your bottom line. If they will handle distribution, ask if they will provide detail analytics reports on the progress of the video campaign so you can see if their strategies are effective. Three of the most common statistics measured are video hits, clickthroughs and how much time was spent on the video.
The Practical Side
Finally, don't neglect the practical aspect of hiring a video production company. Make sure that in your contract, it will be explicitly stated how many times you are allowed to make edits until you achieve the final product. More importantly, define ownership of the video. In most cases, the final product will be the property of the client, and the raw footage will be owned by the production company..
Longevity in the Industry
A company which has been in the industry for quite some time is probably a good one. Longevity is a positive sign; after all, if they're not that good, they wouldn't have remained that long in business. On the other hand, the new players are not to be automatically dismissed. They have a good reason to do well - to prove their capabilities to the market. In any case, as you review their work, look into whether or not they have experience in the particular type of video production you want them to produce.
Client Reviews and References
It always pay to do your homework. Read online reviews written by some of the company's previous clients, but ask if they could also give you references. Give these references a call and ask if they were satisfied both with the video and working with the video production staff.
Professional Insights
Some video companies will let you call all the shots. Give your instructions and they'll do them all. In some way, this is good; but at the same time, you'd also like to employ their professional knowledge and opinions when it comes to video production. Find a company with a team that will be so engaged in your project that they can't help making useful expert suggestions.
Read on at http://www.ehow.com/info_8274325_type-equipment-needed-video-production.html.
The Chemistry Factor
The chemistry you have with the production staff is of extreme importance. To create a good final product, both parties must be able to give close attention to the project. If you're not very comfortable with this team, you would probably hesitate to make corrections or adjustments that you think are necessary. And when that happens, there's a very good chance you won't be completely happy about the final product.
SEO and Analytics
Another consideration you'd like to make is whether or not the company can handle a certain degree of video distribution. Remember, a stunning video that is unseen is not going to do anything for your bottom line. If they will handle distribution, ask if they will provide detail analytics reports on the progress of the video campaign so you can see if their strategies are effective. Three of the most common statistics measured are video hits, clickthroughs and how much time was spent on the video.
The Practical Side
Finally, don't neglect the practical aspect of hiring a video production company. Make sure that in your contract, it will be explicitly stated how many times you are allowed to make edits until you achieve the final product. More importantly, define ownership of the video. In most cases, the final product will be the property of the client, and the raw footage will be owned by the production company..